Lingerie: towards a deconstruction of codes?
During of the decades, there lingerie has summer perceived as object of seduction putting in Before of the body standardized, dictated by there Company of always more thin, always more smooth, always more slender. THE underwear feminine have a long time summer And are Again Sometimes perceived as there representation of there sexuality And of there dominance masculine. Yet, Since a few years, industry seems evolve notably with THE movement body-positive Who puts in Before And push has acceptance of all THE types of body.
Of the designers handing over in question THE standards bodily
Of news brands have do THE bet of promote of the body opposites to dictates of beauty. Savage X Fenty , spear by Rihanna in 2018 in East a Good illustration. In proposing of there lingerie inclusive, adapted has all THE body And all THE morphologies, this brand come to put back in question THE codes of there lingerie feminine. In september last, grace has A parade putting in scene a diversity rare of morphologies And of carnations, Savage X Fenty jostle of many ideologies. These steps engaged are followed by others brands emblematic as Victoria Secret Who creates From now on of the campaigns of communication with of the women round Or Again Chantelle Who integrated of the women to physical distant of those usually put in Before.
Michaela Stark do part of these designers Who revolutionize the image of there lingerie feminine. Between bra Who leave alone glimpse A nipple, cheeky with of the strips making come out THE bulges Or Again hairs apparent, there designer Australian don't hesitate not has to set down herself For to reappropriate THE body female. Grace has acceptance of his forms And of his stretch marks, Michaela We offer a new vision. It is also there cause that serves others designers as Cha Myung Who go Again more far in creating of the pieces with of the fake bulges. THE work of these designers deconstructed the image of there lingerie in using it as recovery of control on its sexuality.
There lingerie East Before All scope For self And No For answer At need of desire of the other.
From committed movement to the emergence of strong trends
These commitments to deploy of manner significant these latest years For to extend Today has A audience more wide, going until carpet red. There creator Nensi Dojaka spear in 2017 a brand wearing her name with there particularity of to propose a lingerie without maintenance with A fabric laid on there chest born there enhancing not, contrary to to bras traditional. THE movement has amplified since Bella Hadid has door a piece of its collection during of the MTV Music Video Awards in September 2020. Versace has also follow up this tendency in inviting For there first times of her history of the mannequins big size displaying of the pieces Or exceeded has each times THE bra.
LIVY , a brand of lingerie high of range, do also talk of her with its range "Hush Hush". True brand disruptive, LIVY tree THE underwear feminine below A other corner, with For objective of to leave has there women THE choice of to offer oneself a beautiful representation of herself. It is notably during of 72nd Festival International of Movie of Cannes in may 2019 that there brand has struck strong. In organizing a evening sulfurous with A parade very REMARK, mixing mannequins And dancers Crazy Horse, LIVY Hush Hush dare And emancipates himself of the dictates of industry of there lingerie feminine.
Women parading at LIVYHOUSE during the 72nd Cannes Film Festival
Audacity of all these creators East A new not towards THE change of the mentalities. In brittle THE codes, THE body For which ones to accept oneself East A fight, are Finally represented And put in Before. There women East also represented as assumed, released And master of her body.
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